Crop your main product image to Amazon's exact requirements. Square 1:1, 1000×1000 minimum, 2000×2000 for zoom — with the product filling 85% of the frame.
Upload Image
Drag & drop or click to upload
Supports PNG, JPG, WebP, GIF, BMP
Use a clean photo on a pure white #FFFFFF background. Amazon will reject main images that aren't on true white.
Lock the aspect to 1:1 and frame the product so it fills at least 85% of the canvas — Amazon's documented minimum frame coverage rule.
Pick 2000×2000 for the hover-zoom feature (strongly recommended). 1000×1000 is Amazon's hard minimum; anything smaller will be rejected.
Export as JPG (Amazon's preferred format) at 80–90% quality. PNG is also accepted but produces a larger file with no visible benefit on white backgrounds.
Per Amazon Seller Central: the MAIN image must be on a pure white #FFFFFF background, the product must fill at least 85% of the frame, no extra text, logos, borders, watermarks, props, or models for most categories. Minimum size is 1000×1000 (required for zoom); 2000×2000 is strongly recommended. Square 1:1 aspect ratio. JPEG (.jpg) is the preferred format.
Common rejection reasons: image smaller than 1000×1000, background that isn't pure white (off-white, gray, or any color), product fills less than 85% of the frame, presence of watermarks, URLs, or seller logos, models or props in the main image for categories where they're not allowed (most non-apparel), or borders and corner badges. Apparel and a few specific categories allow models in the main image.
The MAIN image (sometimes called PT01) must follow strict rules: pure white background, product alone, 85% frame coverage, no text. Additional images (PT02–PT08) are much more flexible — you can include lifestyle shots, scale references, infographics with text and callouts, packaging shots, and detail closeups. The main image rule is what gets enforced most strictly.
JPEG (.jpg) is Amazon's preferred format and what their docs recommend. PNG, GIF, and TIFF are also accepted but JPG produces smaller files with no visible quality loss on white-background product shots. Save at 80–90% quality. Don't use CMYK color mode — Amazon requires RGB.
Yes. Apparel: the main image can show the product on a model OR on a mannequin/flat lay, but ghost mannequins (invisible model) are preferred. Food and grocery: packaging shots are required for most subcategories, with the front of the package visible and ingredient/nutrition text legible. Books: cover image only, no extra props. Always check the specific category's style guide in Seller Central before listing.