Crop your Etsy listing photos to square 2000×2000 for the cleanest feed display and full zoom support. Up to 10 photos per listing — keep them consistent.
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Supports PNG, JPG, WebP, GIF, BMP
Use a sharp source at least 2000 pixels on the long side — Etsy displays at 2000×2000 in zoom view, smaller sources look soft.
Lock the aspect to 1:1. Etsy displays the listing thumbnail as a square in feed and search, even though the carousel uses 4:3 on the listing page.
Etsy recommends 2000×2000 for sharp zoom and good search performance. Smaller images (1000×1000) work but won't pop in the feed.
Export as JPG at 80–90% quality. PNG is fine for graphics or digital downloads with transparency but produces larger files.
Etsy displays the listing thumbnail as a square 1:1 in feed and search results, and as a 4:3 in the listing page carousel. The safest crop is square (1:1) because that's what feed shoppers see first. Recommended size is 2000×2000 for sharp zoom; 1000×1000 is the minimum that still looks acceptable. JPG and PNG are both accepted.
At 2000×2000 the zoom (click-to-enlarge) feature shows crisp detail, which matters more on Etsy than most marketplaces because shoppers often inspect handmade and vintage items closely. Etsy's search algorithm also lightly favors high-quality images — listings with sharp, well-framed photos tend to perform better in search.
Each Etsy listing allows up to 10 photos plus 1 video. Use all of them: the main shot (square, well-lit, centered), scale references (next to a hand or coin), detail close-ups, lifestyle/in-context shots, packaging shots, and a back/alternate angle. More photos = higher conversion rate.
No — unlike Amazon, Etsy has no background-color rule. White and light neutral backgrounds are most common because they make the product pop and keep the storefront feeling consistent. But lifestyle shots on wood, marble, or fabric backgrounds are equally welcome on Etsy. The most important thing is consistency across your shop.
Yes — the Etsy shop banner is separate from listing images and uses a wide aspect (1200×300 for the big banner, 1200×160 for the mini banner). Listing photos are square. Don't try to use a banner-shaped photo as a listing image; it will get center-cropped to square in the feed and you lose the sides.